Why Food Lovers are Switching to Ready-to-Eat Options

by Kimberly

India is a hotspot when it comes to food. The culinary landscape has developed over the years, embedded deep in traditions. Kitchens have been a space of love, care and comfort besides providing soulful meals.

But there is a shift in this behaviour wherein consumers are now seeking a wider culinary palate. Indian food has evolved beyond restaurants and kitchens. The ready-to-cook category is on the rise, and there are many reasons for that radical change.

Returning home after a long, tiring day and being daunted by the question of what is for dinner and how to start cooking from scratch can be overwhelming for many. With 10-minute delivery of ready-to-eat meals, the yearning for a home-cooked meal is satisfied, especially in fast-paced lives.

Why People are Switching to Ready-to-Eat Options

If you are in the mood for wheat paratha, there is no reason to guilt yourself into starting from scratch. There are many reasons why food lovers are switching to ready-to-eat options.

  • Busy lives and hectic schedules: 

One of the main reasons people are choosing to switch is because of their lifestyles and time is scarce in this busy schedule. So, cooking wheat paratha might seem like a task after a busy day, but you can order or buy ready-made ones from most shops nowadays. 

Most people shop online for 10-minute delivery to buy ready-to-eat meals that get delivered directly to their doorstep with no hassles and no worries.

  • Cultural impact: 

As the world becomes more connected, cultural impact has made different cuisines mainstream. The growing impact of other cultures has influenced Indian cuisine, and we see varieties of momo and noodles everywhere, from streets to shops. Whether Continental, Mediterranean or Oriental, food has always tempted our palates.

  • Various options: 

There are many ready-to-eat meals to choose from. From biryani and palak paneer to chole, the options are unlimited. And with around 10-minute delivery, life has been made easier without worrying about the time to cook and eat. Not only can you get options but get it delivered right to your home.

  • Alternatives to restaurants: 

Let’s be honest. Going to restaurants is expensive. But, with ready-to-cook food that tastes almost like it is prepared by a chef, you can have yummy wheat parathas with some Chettinad chicken curry or palak paneer. And you don’t have to go through heavy traffic; you can get a 10-minute delivery.

  • Easy to prepare: 

If ready-to-eat wheat paratha is easy to prepare, you will be surprised how easy the curries accompanying it are. Typically, cooking something from scratch takes a lot of time. But with ready-to-eat meals, it probably will take 10-15 minutes at the most, resulting in an equally delicious meal.

  • Long shelf life: 

You won’t have to worry about the shelf life of ready-to-eat meals; they are there to stay in your fridge. Unlike restaurant-bought food or fresh meals, there is less chance of wheat paratha spoiling.

  • Healthy without compromising on taste: 

People have become more health conscious and know what ingredients go into their food. Most of the ingredients are mentioned for anyone to see what their diet consists of.

Conclusion

With ready-to-eat meals becoming mainstream, people are changing how they buy groceries and cook. 10-minute delivery of ready-to-eat meals has made it easier for people to relax after a tiring day at the office without having to face gruelling traffic.

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