Digital-marketing What the Top SEO Agencies in the UK Are Doing Differently in 2026: AI Overviews, E-E-A-T, and Zero-Click Search by Kimberly February 17, 2026 by Kimberly February 17, 2026 For over a decade, SEO operated on a simple promise, but what exactly was it? Here is the approach you were following: Build the right pages, earn the right links, …